Editor’s note: In the travel world the shift from black and white to the web and to app. is palpable. Here is a personal billet on Jules Older’s travel along that way He has shifted from an editor in chief to making travel videos and launching his first iPhone app. Hey, if you’re headed to SF the app is worth a mental test He know food.

We live on a fault line.

Here in San Francisco, we live on two fault lines. The better-known one is the San Andreas Fault, which may bring the town down sometime soon.

The lesser-known one has already brought down many co-worker and friends.

This one’s a grinding shift of epochs, not of tectonic plates. We live on the divide between the Gutenberg epoch and the Digital age The solar day of black and white may be done, and friend who write or shoot for newspaper and magazine have lost their rootage of income.

And not just friends. I was editor in chief of two magazines, both victim of the displacement There went the income.

With the magazine gone and others going, duty assignment became fewer and further between. As newspaper started folding along with magazines, former journalist and once-were-editors began competing with freelancers for rapidly shrinkage newspaper column space.

You’ve heard that old Chinese curse, May you live in exciting times If you’ve made your living in print, yer soakage in it.

I was soakage in it.

Then the phone rang. No, because we are now in Digi Times, an electronic mail arrived. It’s from Sutro Media, a couple of entrepreneurial San Francisco applied scientist who want to know if I’d like to create an iPhone app about San Francisco restaurants.

“If I do, I want to do it my way.”

“Which is?”

“Which is the opposite word of yelp and Urban spoon and all those.”

“Which means?”

“Which means not crowd-sourced — one man’s palate, one woman’s photos. Which means uncorrupted by influencing ads, by pay-to-play, by anonymity.”

“What have you got against anonymity?”

“A whole slew authorship as “Foodfreak,” the owner proclaims how fabulous his eating house is. authorship as “Truthseek,” his rival down the block swears that it totally sucking and he got ptomain toxic condition last time he was there.”

“Anything else?”

“Matter of fact, yes. I want to take users to where San Franciscans eat, not just to the same old stops on the Tiki Tour. I want to get them off the tourist Reservation. I want to introduce them to bargains, not money flushers. I want to name my favourite and to castigate the overpriced and the overhyped.”

Sutro said, “When do we start?”

I said, “We just did.”

Sutro said, “Oh, and who’s the woman?”

“That would be Effin Older, my wife, the photographer.”

The app, San Francisco Restaurants, has been through three expansion since that day. It still costs 99 cents. raise are still free people And it’s beginning to range beyond the Bridges to where visitor go on their big San Francisco trip.

Am I making anything like what I did when I was the editor-in-chief? hell on earth no, but author are used to get-rich-slow schemes. Especially when we’re living on a fault line.

Here’s how to steal the app.